New Volume Colourist Mascara is Rimmel’s first-ever mascara that instantly volumises the lash with jet black impact, makes bare lashes darker
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Feel naked without mascara? Don’t be scared to go bare! Rimmel’s revolutionary new mascara reveals more lashes… even when you’re NOT wearing it! New Volume Colourist Mascara is Rimmel’s first-ever mascara that instantly volumises the lash with jet black impact and gradually over time, makes bare lashes darker. Open your eyes to darker, sexier, more noticeable lashes! Impromptu weekend plans… unscheduled sleepovers… we all have times when we wish we were mascara-ready. Bare lashes can lack eye-framing definition, as they tend to be fairer at the tips, appearing shorter, less visible and lacklustre. Thankfully, Volume Colourist Mascara spells the end of dull, invisible, make-up-free lashes. Its semi-permanent lash-tint complex progressively blackens bare lashes every time you wear it so that, from 2 weeks onwards of regular usage, your naked lashes look darker from root to tip. Your beautiful bare lashes are more visible, appear longer and have more impact because they’re blacker to their very ends.