Estée Lauder launches The Estée Edit by Estée Lauder – A Beauty Feature

Estée Lauder announces the launch of The Estée Edit by Estée Lauder, makeup and skincare created for the beauty-obsessed, social media generation.

Sourced through Scoop.it from: www.abeautyfeature.com

Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca. “Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”

See on Scoop.itA Beauty Feature

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