Australia 2016 International Tourism Campaign – A Beauty Feature

Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s World – class aquatic and coastal experiences

Sourced through Scoop.it from: www.abeautyfeature.com

Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s World – class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.The new creative, the latest installment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.

Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic themed images being projected onto the ice rink at the famous Bank of America Winter Village at Bryant Park along side the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth.

See on Scoop.itA Beauty Feature

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