Experiential dining – The Ritz-Carlton Sanya Yalong Bay experience,delivering quality products and services, progressive brands,experiential value creation
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Across many developed societies, customer value is increasingly created through immaterial aspects of consumption; beyond delivering quality products and services, progressive brands are expanding their focus toward experiential value creation that translates into compelling and memorable customer experiences. This is particular crucial in the luxury hospitality industry, where guest loyalty is more likely to stem from the enjoyment of tangible and intangible service propositions, and the emotional connection guests’ encounter with the host before, during, and after their stay experience.
Experiential dining – The Ritz-Carlton Sanya Yalong Bay experience
A brand that recognizes the experiential value dimensions when engaging with their guests, is The Ritz-Carlton Group of Hotels. Established in 1983 – the Ritz-Carlton trademark dates back to the early 1900’s when legendary Caesar Ritz defined the standard of luxury hospitality, and who developed and operated two of the world’s best hotels in Paris (The Ritz) and London (the Carlton Hotel).