Vow to be chic reshapes Bridal shopping by offering luxe looks for less – A Beauty Feature

Vow to be chic reshapes Bridal shopping by offering luxe looks for less, Vow To Be Chic (Vow), rents designer bridesmaid dresses, “Little White Dresses”,

Source: www.abeautyfeature.com

Vow To Be Chic (Vow) is the first and only company that rents designer bridesmaid dresses and “Little White Dresses” (which brides wear to parties and receptions) for a fraction of the retail price.The bridal industry is ripe for disruption: 86% of bridesmaids, who spend more than $2 billion annually on their dresses, never wear their dresses again. Bridesmaids currently spend an average of $234 on their dresses. Vow rents sophisticated designer dresses for $95 to $125. Founder Kelsey Doorey was responding to an assignment at UCLA’s Business School when she asked herself, “Why can groomsmen rent tuxes while the girls have to spend a lot of money on one-time dresses?”  Doorey’s professors encouraged her to enter the 2013 Knapp Venture Competition. She won, was offered additional venture capital on the spot, and Vow To Be Chic was born.

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