Vow to be chic reshapes Bridal shopping by offering luxe looks for less, Vow To Be Chic (Vow), rents designer bridesmaid dresses, “Little White Dresses”,
Vow To Be Chic (Vow) is the first and only company that rents designer bridesmaid dresses and “Little White Dresses” (which brides wear to parties and receptions) for a fraction of the retail price.The bridal industry is ripe for disruption: 86% of bridesmaids, who spend more than $2 billion annually on their dresses, never wear their dresses again. Bridesmaids currently spend an average of $234 on their dresses. Vow rents sophisticated designer dresses for $95 to $125. Founder Kelsey Doorey was responding to an assignment at UCLA’s Business School when she asked herself, “Why can groomsmen rent tuxes while the girls have to spend a lot of money on one-time dresses?” Doorey’s professors encouraged her to enter the 2013 Knapp Venture Competition. She won, was offered additional venture capital on the spot, and Vow To Be Chic was born.