Bendon announces Heidi Klum as the face and creative director of Its flagship Intimates collection, Heidi Klum, Intimate apparel companies, supermodel,
Bendon, one of the world’s leading Intimate apparel companies, announced an exciting new partnership with supermodel and television host Heidi Klum, as the Creative Director and face of Bendon’s flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Klum has established herself as a style and beauty icon. In what is believed to be a world first, the entire Elle Macpherson Intimates collection will be rebranded as Heidi Klum Intimates and will launch on 1 January, 2015. Klum’s vast experience in the lingerie and modelling world will help bring a fresh perspective to the legacy collection.