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Defined by her powerful femininity, the iconic Gucci woman represents the glamour and beauty of the fashion House. Under the creative direction of Frida Giannini, the Gucci woman has evolved with a modern edge, into an icon that is strong, daring and seductive. Embracing every element of her look to the finest detail, Giannini has created a world of fashion, accessories and scent. Completing her aesthetic is Giannini’s long-held vision of a Gucci Cosmetics collection. An essential component of her look, make up underscores her many facets, ruled by her confidence and sensuality.