ck one celebrates their 20th anniversary, fragrance, global advertising campaign, OBSESSION Calvin Klein campaigns Kate Moss, Coty Prestige,unisex fragrance
Calvin Klein announced a new global advertising campaign for the ck one fragrance to debut in July 2014. The campaign celebrates the 20th anniversary of the iconic, original unisex fragrance, while reflecting the cultural significance of individuality, self-expression and digital identity. The campaign was shot on location in New York by famed photographer Mario Sorrenti – who photographed the iconic images of Kate Moss for the OBSESSION Calvin Klein campaigns – and produced under the direction of Calvin Klein, Inc.’s in-house ad agency and studio and creative agency Mother New York. The new ck one campaign stays true to the brand’s heritage of featuring emerging talent with a diverse cast of models, artists and musicians.