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Coty Inc. announced the coolest collaboration of 2014, revealing that Rimmel London will create a capsule colour collection with the hottest music artist to recently hit the London scene, Rita Ora. With her widely followed and true unique sense of British style, Rita Ora brings the perfect edge and glamour to the brand through her new ‘must have’ colour collection. Emanating from the looks that has turned her into such a media magnet, Rita Ora will work with Rimmel London to create the most trendy & stylish lip and nail shades of the season, to be released as of February 2014.
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