In September 2012 Maureen Case President of Bobbi Brown Cosmetics announced a new collection featuring Katie Holmes, “This is a very exciting time for Bobbi Brown Cosmetics, and we are thrilled to be embarking on this new partnership with Katie, whose influence spans the globe,” said Case, “We are confident that this partnership will raise the brand’s profile with strong, smart, powerful women, while also introducing the brand and its compelling ethos to new consumers.”
Brown is known for revolutionizing the beauty industry in 1991 by introducing a range of makeup that enhanced natural beauty rather than covered it up. This is one aspect that Holmes personally appreciates about the brand and its maker. “Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty. Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand,” says Holmes.