Rae Francis Summer 2013 Collection

This is a perfect collection from Rae Francis for women in Hong Kong who look for a designer who designs limited collections that are totally unique for the Hong Kong and Asian market this summer. New York-made and based contemporary womens wear line, Rae Francis, introduce their Summer 2013 collection of Woodstock hippie-inspired garments designed to complement the free-spirited lady as she rocks out to a Van Morrison playlist. Driven by vintage photos of this monumental moment in musical history, the designers behind Rae Francis, Ariel Lilly & Christina Coniglio, continue their exploration of modern femininity while showcasing their signature Bohemian aesthetic, perfect for the festival going girls-about-town.

BoHo shapes and earthy hues mix with deep, rich blues and violets in the collection, which represent the free spirit of 1960’s festival girls through signature airy fabrics, flowing shapes, and maxi proportions. An offering of delicate and breezy silks in sensual summer color ways enhance the feeling of sun-kissed open-mindedness and nights spent beneath open, starry skies. Bringing forth pieces ranging from peekaboo maxi skirts, in just-right graphic patterns, to color-blocked easy dresses, summer 2013 offers something for all varieties of woman. To showcase the BoHo nature of the collection, the designers even chose to photograph their model on a patch of grass for the lookbook, playing up the earthy feel of the collection.


Whether the wearer be a workweek warrior or a musically inclined dreamer, classic summer shapes take on a modern life in a way that defines a moment in time, reinterpreted: feminine tank tops done in graphic lines, bold violets and intensely royal blues, cutaway reverse mullet hemlines, all paired with free-flowing lightweight pants, mid-length skirts and shorts. Muted browns complement brighter summer skin tones, while beiges and neutrals mingle with delicate seafoam, fuschia, and even venture into Indian-made, dipped and dyed, one of a kind fascinating tie-dyed ecru.



Summer is the time to let inhibitions fall by the wayside and embrace the freedom and vitality of the season in savory olive and indigo, muted earth tones and crisp whites. “You continue to see the Rae Francis essentials with open back cut outs, interesting slit placements and a new take on the mullet hem. It’s all in the details for the Summer 2013 collection,” say Ariel and Christina, the co-founders and designers of the brand. Rekindle the vibrance of youth and the Bohemian warmth of the summer air with an exotic Indian touch or a dreamy, breathable piece sure to add color and flavor to any woman’s closet- and a hint of coquettish playfulness, too.


Rae Francis is designed and produced in New York City; prices for the Summer 2013 collection range from $112 – $370.
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