An Electric Meeting of Two Style Icons: Beyoncé and New York City

Sexy. Electric. Fearless. Words that describe Beyoncé, could just as easily describe NYC. For the latest fragrance in the Beyoncé Parfums collection, the powerhouse performer taps the culture capital of the world to create an olfactory expression of her adopted city. A believer that fragrance is fashion’s best accessory, Beyoncé set out to create a confident floral chypre for the sophisticated, self-assured, stylish woman.

Ode to NYC.Perfumer and lifelong New Yorker, Carlos Vinals of Symrise conceived Pulse NYC as a personalized showcase of Beyoncé’s New York. “This fragrance was inspired by Beyoncé and the vibrant city that she has made her home. In order to capture the unique spirit of both, it had to be a truly one-of-a-kind scent with many facets—pretty yet fierce, edgy yet sophisticated, sexy yet graceful—all while maintaining that eclectic signature that ties it all together.” 

The fragrance opens with sparkling Raspberry, rich Pomegranate, and juicy Bartlett Pear. Fruits give way to floral notes of bright Peony and exotic Jasmine Sambac. The fierce rock orchid blooms at the heart of Pulse NYC. The orchid is Beyoncé’s favorite flower and is the symbol of strength and self-confidence in all of her perfumes. The fragrance unwinds with sensuality as Patchouli, Cashmere Musk, and Red Velvet Cupcake, an accord captured in fragrance for the first time ever, seduce the senses. 

Head-Turning Campaign. Legendary fashion photographer, Jean-Baptiste Mondino, captures Beyoncé from a stylish vantage point in Midtown as she looks over the city at dusk. As the sun sets in the sky, New York buzzes with potential and energy. Beyoncé is sexy, bold and glamorous, in a one-of-a-kind couture blue mirrored dress designed by CD Greene. 

The Beyoncé Pulse NYC Collection
Eau de Parfum 50ml $49
Eau de Parfum 100ml $69
Beyoncé Pulse NYC will be available February 2013 in select pharmacies, Target and Priceline stores nationally. Stockists is 1800 812 663.


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